Why Technical SEO Matters for Your Business
You can have the best product or service in your industry, but if your website isn’t technically sound, it’s like setting up shop in a back alley where no one can find you. Technical SEO is what ensures your website is visible, fast, and easy to navigate – not just for users, but for search engines too.
Think of Google as a digital librarian. If your site is slow, difficult to read, or full of broken links, it won’t recommend you to visitors. Instead, it’ll rank competitors who offer a smoother experience. That’s why technical SEO is crucial – it helps search engines understand, index, and trust your site, so you show up where it matters: in front of potential customers.
A well-optimised website means:
✔ Faster load times – No one waits around for a slow website. A fast site keeps visitors engaged and reduces bounce rates.
✔ Better mobile experience – With most searches happening on mobile, your site must be easy to use on any device.
✔ Stronger search rankings – Search engines reward well-structured, error-free sites with better visibility.
✔ More conversions – A seamless user experience means more visitors turning into paying customers.
Technical SEO isn’t just about fixing errors – it’s about setting your website up for long-term success. When your site runs like a well-oiled machine, you get more traffic, more engagement, and ultimately, more business.
Why Technical SEO Matters for Your Business
You can have the best product or service in your industry, but if your website isn’t technically sound, it’s like setting up shop in a back alley where no one can find you. Technical SEO is what ensures your website is visible, fast, and easy to navigate – not just for users, but for search engines too.
Think of Google as a digital librarian. If your site is slow, difficult to read, or full of broken links, it won’t recommend you to visitors. Instead, it’ll rank competitors who offer a smoother experience. That’s why technical SEO is crucial – it helps search engines understand, index, and trust your site, so you show up where it matters: in front of potential customers.
A well-optimised website means:
✔ Faster load times – No one waits around for a slow website. A fast site keeps visitors engaged and reduces bounce rates.
✔ Better mobile experience – With most searches happening on mobile, your site must be easy to use on any device.
✔ Stronger search rankings – Search engines reward well-structured, error-free sites with better visibility.
✔ More conversions – A seamless user experience means more visitors turning into paying customers.
Technical SEO isn’t just about fixing errors – it’s about setting your website up for long-term success. When your site runs like a well-oiled machine, you get more traffic, more engagement, and ultimately, more business.
What are Technical SEO Services?
Technical SEO focuses on improving the backend of your website to enhance its speed, structure, and search engine visibility. This includes optimising your website’s architecture, ensuring it loads quickly, and making it mobile-friendly so users have a seamless experience on any device. Search engines prioritise well-structured, fast, and secure websites, which is why these optimisations are crucial for better rankings.
I also handle key technical elements like managing your XML sitemap, robots.txt file, and schema mark up to help search engines properly crawl and index your site. Addressing duplicate content issues, implementing canonical tags, and fixing broken links ensures your website maintains strong authority and avoids ranking penalties. These behind-the-scenes improvements make it easier for search engines to understand and trust your site.
Additionally, my technical SEO services include optimising images and other media, managing redirects, and implementing security protocols to protect your site and its visitors. By fine-tuning these critical elements, I help your website run efficiently, rank higher, and convert more visitors into customers.
What are Technical SEO Services?
Technical SEO focuses on improving the backend of your website to enhance its speed, structure, and search engine visibility. This includes optimising your website’s architecture, ensuring it loads quickly, and making it mobile-friendly so users have a seamless experience on any device. Search engines prioritise well-structured, fast, and secure websites, which is why these optimisations are crucial for better rankings.
I also handle key technical elements like managing your XML sitemap, robots.txt file, and schema mark up to help search engines properly crawl and index your site. Addressing duplicate content issues, implementing canonical tags, and fixing broken links ensures your website maintains strong authority and avoids ranking penalties. These behind-the-scenes improvements make it easier for search engines to understand and trust your site.
Additionally, my technical SEO services include optimising images and other media, managing redirects, and implementing security protocols to protect your site and its visitors. By fine-tuning these critical elements, I help your website run efficiently, rank higher, and convert more visitors into customers.
"From the start, Jaelen demonstrated a remarkable understanding of my business needs and goals, specifically in targeting the exact customer base I wanted to reach. The return on investment was exceptional."
"I have been getting more enquiries through my website/google, which I believe is all the work you have put into it. I can't thank you enough for all of that."
"From the start, Jaelen demonstrated a remarkable understanding of my business needs and goals, specifically in targeting the exact customer base I wanted to reach. The return on investment was exceptional."
"I have been getting more enquiries through my website/google, which I believe is all the work you have put into it. I can't thank you enough for all of that."
Benefits of Technical SEO
- Improved Search Engine Rankings: Proper technical optimisation ensures that search engines can crawl and index your website effectively, which boosts your chances of ranking higher in search results.
- Faster Website Load Times: A fast website improves user experience, reduces bounce rates, and increases your chances of converting visitors into customers.
- Mobile Optimisation: Ensuring your site is mobile-friendly allows you to cater to the increasing number of users browsing on smartphones, improving accessibility and search rankings.
- Increased Website Traffic: With technical SEO, your site will be more discoverable by search engines, which leads to increased organic traffic and greater visibility for your business.
- Better User Experience: A well-optimised site provides a smoother, faster, and more enjoyable experience for users, leading to higher engagement and improved conversion rates.
- Stronger Security: Implementing security protocols such as HTTPS protects your site and visitors, boosting your credibility and safeguarding against data breaches.
Benefits of Technical SEO
- Improved Search Engine Rankings: Proper technical optimisation ensures that search engines can crawl and index your website effectively, which boosts your chances of ranking higher in search results.
- Faster Website Load Times: A fast website improves user experience, reduces bounce rates, and increases your chances of converting visitors into customers.
- Mobile Optimisation: Ensuring your site is mobile-friendly allows you to cater to the increasing number of users browsing on smartphones, improving accessibility and search rankings.
- Increased Website Traffic: With technical SEO, your site will be more discoverable by search engines, which leads to increased organic traffic and greater visibility for your business.
- Better User Experience: A well-optimised site provides a smoother, faster, and more enjoyable experience for users, leading to higher engagement and improved conversion rates.
- Stronger Security: Implementing security protocols such as HTTPS protects your site and visitors, boosting your credibility and safeguarding against data breaches.
About Jaelen
I’m a Northern Rivers local, and I believe in building genuine relationships with my clients. Many of them stop by my house for a chat, or I visit theirs to work through a solution to a problem they’re having.
When you need help, you can call me directly - no service centres, no endless back and forth emails, and no dealing with large, out of touch marketing agencies.
You’ll talk to me, someone who knows your business and genuinely cares about its success.
About Jaelen
I’m a Northern Rivers local, and I believe in building genuine relationships with my clients. Many of them stop by my house for a chat, or I visit theirs to work through a solution to a problem they’re having.
When you need help, you can call me directly - no service centres, no endless back and forth emails, and no dealing with large, out of touch marketing agencies.
You’ll talk to me, someone who knows your business and genuinely cares about its success.
MY
PROCESS
I’ve developed a personalised and transparent approach that’s probably quite different from what you’ve seen with other marketing agencies. Strategy is at the heart of everything I do.
Free Consultation
Meet with me for a free, no-obligation, 20 minute call.
Digital Strategy
Based on your needs, I will suggest an audit or a strategy session.
Custom Proposal
Once we have a strategy for your business, I provide you with a customised proposal for you to accomplish your goals.
Project Kickoff
If you move forward with your custom proposal, we'll start a quarterly campaign.
MY PROCESS
I’ve developed a personalised and transparent approach that’s probably quite different from what you’ve seen with other marketing agencies. Strategy is at the heart of everything I do.
Free Consultation
Meet with me for a free, no-obligation, 20 minute call.
Digital Strategy
Based on your needs, I will suggest an audit or a strategy session.
Custom Proposal
Once we have a strategy for your business, I provide you with a customised proposal for you to accomplish your goals.
Project Kickoff
If you move forward with your custom proposal, we'll start a quarterly campaign.
Technical SEO FAQ'S
What is technical SEO?
Answer: Technical SEO involves optimising the backend aspects of your website to help it rank higher in search engines. This includes ensuring pages load properly, are easy to navigate, and have a solid link structure.
How important is technical SEO for website ranking?
Answer: Technical SEO is the foundation of any solid SEO strategy. Without it, your website may struggle to rank on search engine results pages (SERPs). Fixing technical issues ensures search engines can crawl and index your site correctly, which is key to visibility.
What are some common technical SEO issues?
Answer: Common issues include slow loading times, duplicate content, broken links, and poor site navigation. Fixing these can dramatically improve your site’s performance in search rankings.
Is HTTPS security important for SEO?
Answer: Yes, site security with HTTPS is vital. If your site isn’t secure, it may show a “not secure” warning, turning potential visitors away. To fix this, you’ll need an SSL certificate from a Certificate Authority.
What is considered a good page speed?
Answer: A good page speed is under two seconds. When using Google’s PageSpeed Insights, aim for a score of 90 or higher to ensure optimal performance.
Technical SEO FAQ'S
What is technical SEO?
Answer: Technical SEO involves optimising the backend aspects of your website to help it rank higher in search engines. This includes ensuring pages load properly, are easy to navigate, and have a solid link structure.
How important is technical SEO for website ranking?
Answer: Technical SEO is the foundation of any solid SEO strategy. Without it, your website may struggle to rank on search engine results pages (SERPs). Fixing technical issues ensures search engines can crawl and index your site correctly, which is key to visibility.
What are some common technical SEO issues?
Answer: Common issues include slow loading times, duplicate content, broken links, and poor site navigation. Fixing these can dramatically improve your site’s performance in search rankings.
Is HTTPS security important for SEO?
Answer: Yes, site security with HTTPS is vital. If your site isn’t secure, it may show a “not secure” warning, turning potential visitors away. To fix this, you’ll need an SSL certificate from a Certificate Authority.
What is considered a good page speed?
Answer: A good page speed is under two seconds. When using Google’s PageSpeed Insights, aim for a score of 90 or higher to ensure optimal performance.
